I hear this comment from web site owners more than just about anything else.
It usually comes on the heels of the question, “How did TonerRefillKits.com get so many first place, first page listings in Google?”
Getting on page one of Google is easier than you think (or, at the worst, getting far, far better rankings on Google is a snap.)
The really simple answer starts with two simple questions:
1. What is your web site’s URL or domain (e.g. www.RZThompsonInc.com … I just made that up)
2. What are people most likely to search on that you feel should bring them to your site? (if you never sat down and wrote out what these words or phrases are, now is the time… this is CRUCIAL – Go wild.)
Think of all the ones you can. Ask your friends, employees, relatives, customers what they would search on to find you because I guarantee you will be stunned to see them searching on stuff you think is “wrong” or on keywords and phrases you never would think of in a million years.
(And, that is where the “gold” is, if they are searching on stuff you didn’t even think of, how likely is it your web site was “speaking” to them or the damn search engines?)
If your domain/web site name doesn’t include any of the keywords or phrases you came up with as the answer to question number 2, you are already on your way to solving the problem.
The more “keyword rich” your domain name/address (meaning your domain name contains the words people are searching on), the more likely Google will say, “Ah… These folks must really be all about “keyword search phrase XYZ… why else would they name their web site with those words?”
Assuming you did your homework and actually thought about what words people would use to find your business, enter those terms in Google (the “800-pound gorilla” in the search engine world) and see if your web site is found.
As an example, let’s say you have a pool cleaning service and your current web site name is www.RZThompsonInc.com (I just made that up).
What would people who need pool cleaning in your town who you would like to do business with search on?
For people in our area, it’s likely they would search on something like “pool cleaning service Tavares FL” (our home town). Here’s the link to that Google search http://www.google.com/search?q=pool+service+tavares+fl
If you click on that link, you will find the first page filled with listings that have domains/URLs which have nothing to do with pool cleaning service in Tavares, FL (when I last checked, only two are “real” web sites for “real” local businesses.)
For this example, you or your web master could put together a quick little web site with a single page for $50 or less with the following new (additional) domain: www.PoolCleaningServiceTavaresFL.com
Not only would Google be pleased with your “dead on” domain name for people seeking pool cleaning services in Tavares, FL), from a prospective customer’s point of view, they would look at a web site with that web address and with that title prominently displayed once they visited it, and get that same, “Ah, these are the people I am looking for to provide pool cleaning service in Tavares, FL!”
Within a matter of days you should find yourself ranked on the first page of Google for that search phrase (of course, if you are competing with people who have nailed that approach for a super, super competitive keyword, you will have to be a bit more specific, but the same recommendation applies.)
That new $50 or less web site could “point” people to your existing web site and from this day forward, anyone who searched on “pool cleaning service Tavares FL” would find you at or near the top.
(WordPress blogs are a great, fast way to put up a web site, by the way.)
Though you could consider making this your primary web site domain name, there is no need to do that. You aren’t limited to doing that only for what you believe is the best search phrase. You could establish multiple sites for other top/important search phrases (and with the help of your web master to make certain each single page web site is unique enough), all of those web sites could ultimately direct people to your main site (your “money site” as it is called).
Oh, and while you’re at it, if you haven’t yet signed up for Google Local Business listings (now called Google Places), you absolutely have to do that!
If this all sounds foreign to you, don’t despair. It isn’t rocket science and there are tons of people out there who can help you with the nuts and bolts (and, we don’t provide that sort of service for people looking for it, so that wasn’t a thinly veiled business solicitation).
Until next time,
John Galt – “TheRefillMan”